If you're interested, To Make up or to Make down? That is the question...
There has been a rising trend lately in pop culture of the anti-make-up campaigns. Women taking a stand against the pressures of companies and society to be a specimen of perfection. Women are breaking down the boxes of perceived beauty and taking a stand for self-love and confidence.
This can be seen most recently in the new viral music video for Colbie Caillat's song "Try"
In the video, Caillat and a series of women of all ages, sizes and backgrounds proudly shed their make up, freeing them to a natural beauty. Her message exposes many of the reasons that women wear make up:
"So they like you"
We are told time and time again that this mascara will make our eyes pop, or that this eyeliner will make you sexier, this foundation with brighten your skin, this blush will bring colour back to your face...because we must always be our most desirable. We are specimens to be looked at and should be appeasing to look at in order to have self worth.
It is expositions like this that are turning heads and making us think about society's perception of beauty.
A similar argument was made critiquing the fashion and advertising industries' obsession with photoshop, also in a music video, earlier this year by Hungarian singer Boggie in which she is transformed via photoshop into a 'glamourous pop star'
Now that the box has been opened, more and more stories like this are popping up around the world. Like Dorothy and the Wizard, women are exposing the tricksters behind the veil in hopes that others will follow and be proud of themselves beyond advertisements in magazines.
At the same time, this is not to necessarily critique the existence of make up products themselves. Make up can be awesome and amazing. Search almost any make up tutorial on youtube and you can be blown away by the talent and creations people can do. As much as make up can be a security blanket to hid behind or to feel the need to put on for others, it can also be empowering and create confidence in onesself. A great reflection of this was brought up by YouTuber and author John Green in one of his most recent videos "Why I Love Makeup"
There is nothing wrong with wanting to put on make up because you like it, there is nothing wrong with not wearing make up because you don't like it. The problem lies within in society of guilt-tripping us into believing it is something we must be applying to be appreciated.
In the end, who cares if they like you - as long as you like you.